Cause, Create, Connect. Business Happens Here.

Top News

August 29th, 2011

New Programming Options Announced Soon!

Reyactive Getting Closer to Launching Web Media Networks

Funding projects for a variety of web content are nearing their readiness to be launched to fund the pilot episodes of more than a dozen entertainment, documentary, sports and news shows for a new web-based TV network. The brand of the network is still being reserved, but there is some buzz already surrounding a number of the shows. Local and nationally recognized actors are starting to connect to shows pending successful funding agreements.

The Business Speakers Radio Network is also nearing launch mode. BSRN is in talks to sign 3 veteran interviewers and hosts to the network, each with long experience hosting highly successful talk radio shows. The new hosts will form a key part of the BSRN programming lineup and should help to launch the network successfully into the national talk radio ranks.

The Networking Phoenix Signature Event

The Reyactive Chamber is proud to sponsor Networking Phoenix’s Signature Event TONIGHT at Talking Stick Resort from 6-9pm where more than 1500 networkers and business people will come together to form the biggest and best networking event in the valley.

There really is nothing else like it in Phoenix for being able to go meet other companies and professionals who have strong ties to the community and have developed great networks that can help you achieve your business goals. True professional networkers know that this is the place to build your network and your business relationships, which is why this event is so successful each and every time it’s held.

Reyactive Announces New Advertising Arm Targeting Local Markets Across the Nation

Statistics abound that show that most companies earn more than 85% of their business from customers located within 5 miles of their business. That’s why it is so critical for businesses to have a great connection to their local community – it really is the best way to bring in new customers and keep the existing customers coming back.

Historically businesses were able to do that with traditional signage, Yellow Page ads, and local newspaper ads, but things are changing, and in some ways they are changing dramatically.

You still have a large portion of the community for which your signage, Yellow Page advertising, and local newspapers form the key places that people will look for your business, so you don’t want to exclude customers who simply don’t happen to use the technology you expect them to use when you sign up for your website or other online marketing efforts. Your other online marketing options, though, are changing rapidly, growing more numerous and more powerful every day.

Google Places, Foursquare, Yelp, LivingSocial, Groupon, MerchantCircle, Restaurant.com, Deal of the Day and many more options exist to attract a customer through Cyberspace, and most companies know absolutely nothing about any of them, but these brand new promotional media are having a huge impact, drawing hundreds of customers and tens of thousands of dollars of new business to savvy companies right now.

Reyactive LLC will be launching a brand new division of the company in September that will help companies develop and coordinate a strategic attack to maximize this brand new, local-centric marketing and combine it with heightened and new versions of traditional marketing tools like signage, events, and community awareness campaigns.

This is POWERFUL stuff as it concentrates your entire marketing message on those prospective clients who are within the 5 mile radius of your business who would then become your most likely clients to become long-term repeat clients too. As usual, it’s the synergy between new and old, high tech and traditional, that creates a unique impact on your entire community making your business unforgettable, desirable, and intriguing to customers new and old. Notice the ‘new and old’ thing?

It’s very hard to hang on to long-term customers when you are getting a barrage of new business from brand new customers. Part of the advantage we bring is in helping you figure out how you are going to handle all the new business in a scalable, effective, and cost effective way.

To give you an idea of how powerful this kind of marketing can be, a friend of ours, not one of our clients as we haven’t launched this division yet, mind, but a friend of ours put out one ad on one particular referral/deal site and signed up more than 500 new clients, virtually overnight. I’d guess that there’s about $50,000 in new sales in the next 60-90 days that they’ll be getting as a result. And that’s just on ONE site. What if you did a coordinated, strategic set of offers to multiple sites, added in lots of local street signage, and a huge local awareness campaign?

Your business could go from zero to hero in no time. And that’s what the new Reyactive local advertising division will concentrate on – building your local advertising reach to produce not just powerful, but hopefully dramatic results. Of course, we’re going to start by testing it out on ourselves, our strategic partners and our customers first. This should be exciting.

New Advanced Social Media Mining Class Coming Soon

For the hundreds of you who have gone through our Social Media Mining class, there some great news ahead. Later this week Reyactive will be posting the new fall schedule for the all new Advanced Social Media Mining course. Where the regular class leaves off there is now tremendous new material to add to bring your online data mining even more powerful results. As each of the social media grow their functionality, tools, and depth of data, more opportunities appear almost by the minute. New tools will be discussed, advanced networking strategies will be covered, and great time-saving techniques will be shared. This course will require successful completion of the Social Media Mining Course or a special exemption in order to attend as it will build heavily on the tools, concepts and techniques of the first course.

The New Travel Mastery Program

It’s odd how synergies build in the most unexpected places. Turns out that between Chris Cayer’s frequent flyer training program and Sandy Rogers’ travel discount training program, they have a pretty powerful package of how to get the most out of your travel for the least amount of cost.  Imagine being able to take your family of four on a week long trip for about $1500 total for airfare and hotels. Think about being able to save more on your airfare than it cost, allowing you to fly round trip to Europe in business class, stay in international lounges between flights, and pay no checked baggage fees all because you know the right tools, techniques, and tips to save you time, hassle, and most importantly thousands of dollars in cash.

Think that might have an impact on your business trips or vacations going forward? How about learning key tips and tricks for avoiding cancelled flights, re-routing options, and travel planning to save you days, or even weeks cooped up in a hotel room waiting for a flight due to weather or other issues? Think it might be something you should know? How about if you’re not the one travelling? If you’re the one paying for your employees to travel for business, you still should know how to navigate this stuff so that your employees come back more frequently on time, de-stressed and having saved you enough money to be able to send them out on their next business trip sooner so they can make you more money for the travel investment you’re making.

The travel industry trains their employees extensively about how the various rewards and discount programs work, often for weeks on end, year after year. Customers don’t usually have access to the same kind of training; they rely on others to negotiate for them and hope they are getting a good deal.

With the New Travel Mastery Program that Sandy and Chris are building, you will learn how to fly for (almost) free, stay for next to nothing, travel more comfortably, avoid long lines, dodge most major airline congestion points, and in many cases avoid baggage or other fees almost completely.

This program will show you where to look to find better seats on your planes, how to pick the right hotel or resort to save you time, money, and aggravation, and how to plan for the future to make travel something you look forward to, not something to scare small children with.

The program is being built right now, but we will be announcing the first class in September, so keep your eyes open and sign up when the ticket window opens!